WhatsApp Business Platform
WhatsApp Business, without the six-week setup
Meta requires tech-provider status, business verification and a signup flow you would otherwise build yourself. SmartPings already holds that. You connect your number in a popup and send through the same API and the same credential as your SMS and email.
- Meta Embedded Signup, hosted for you
- Approved template sending with variables
- Free-form replies inside the 24-hour window
- Delivery and read status per recipient
- Inbound messages pushed to your webhook
- Per-category pricing, metered in USD
Onboarding
The hard part is getting approved. That part is ours.
SmartPings is a Meta Tech Provider, so your business connects its own WhatsApp Business Account and keeps it. You are not renting a number from us and you are not locked in: the account stays yours if you leave.
Connect a number- 1
Authorize with Meta
A popup from Meta asks your customer to approve their WhatsApp Business Account. You do not build or host it.
- 2
Pick the number
They choose which business number to use. We register it and subscribe to its webhooks automatically.
- 3
Send
Templates and session messages go out over the same API and the same credential as your SMS and email.
Questions people actually ask
- Do I need my own WhatsApp Business Account?
- Yes, and that is deliberate. SmartPings is a Meta Tech Provider, so your business owns its WhatsApp Business Account and keeps it if you ever leave. You are not renting a number from us.
- What do I need before I can connect?
- A verified Meta Business, a phone number that is not registered on the consumer WhatsApp app, and a display name that meets Meta guidelines. Meta reviews the business and the display name, which takes some time.
- Why do I have to use templates?
- Meta only allows free-form messages within 24 hours of a customer writing to you. To start a conversation outside that window you must use a template that Meta has approved in advance.
- How is WhatsApp priced?
- Per message, by conversation category: utility, marketing, authentication or service. Marketing costs the most. Charges are metered in USD against your team balance, with no per-seat fee and no monthly minimum.
- Can I receive messages too?
- Yes. Inbound messages and delivery status are pushed to your webhook endpoint with an HMAC signature and retried automatically if your endpoint is down.