Why is WhatsApp not priced per message here?

Because we are not in that billing path. SmartPings is a Meta Tech Provider, so your business attaches its own payment method to its WhatsApp Business Account and Meta charges you directly for conversations. We add no markup. What you pay us is the platform fee below.

What does Meta charge for a conversation?

It depends on the recipient country and the message category. Marketing is the most expensive, utility and authentication are far cheaper, and service replies inside the 24-hour customer window are free. Meta publishes the full rate card.

Is the platform fee per seat?

No. It is per connected WhatsApp number. Adding a colleague to your team does not increase the bill.

Can I pay in my local currency?

Yes. Balances and invoices can be denominated in XAF, NGN, KES, GHS and ZAR as well as USD, EUR and GBP, so you are not exposed to card FX spreads on every charge.

What happens if I stop paying?

Your WhatsApp Business Account is yours, not ours. It stays with your business, and you can connect it elsewhere.

Pricing

One flat fee per connected WhatsApp number. SMS, email and verification are pay-as-you-go on top. No seats, no monthly minimum.

Plans are being updated. Please check back shortly.

Meta bills your WhatsApp conversations, not us

Your business owns its WhatsApp Business Account and attaches its own payment method, so Meta charges you directly at their published rates. We add no markup, and we never sit between you and your account. Providers who resell conversations typically add 5 to 20 percent on every message.

Meta's rate card

The other channels

SMS, email and verification are pay-as-you-go from the same balance. Nothing expires and there is no minimum.

Bought as credits. How many messages a credit buys depends on the destination operator.

1,000 credits: $15$0.015 each
10,000 credits: $120$0.012 each
50,000 credits: $500$0.010 each
100,000 credits: $900$0.009 each

Questions about billing

Why is WhatsApp not priced per message here?: Because we are not in that billing path. SmartPings is a Meta Tech Provider, so your business attaches its own payment method to its WhatsApp Business Account and Meta charges you directly for conversations. We add no markup. What you pay us is the platform fee below.
What does Meta charge for a conversation?: It depends on the recipient country and the message category. Marketing is the most expensive, utility and authentication are far cheaper, and service replies inside the 24-hour customer window are free. Meta publishes the full rate card.
Is the platform fee per seat?: No. It is per connected WhatsApp number. Adding a colleague to your team does not increase the bill.
Can I pay in my local currency?: Yes. Balances and invoices can be denominated in XAF, NGN, KES, GHS and ZAR as well as USD, EUR and GBP, so you are not exposed to card FX spreads on every charge.
What happens if I stop paying?: Your WhatsApp Business Account is yours, not ours. It stays with your business, and you can connect it elsewhere.

Start on the free tier

Create an account, connect a number and send. No card required to begin.

Create your account